Misinformation and disinformation are major threats to climate action.

Climate change misinformation and disinformation create a distorted perception of climate science and solutions; meanwhile they weaken the public mandate for effective domestic and international policies aligned with the goals of the Paris Agreement.

Universal definition

Climate disinformation and misinformation refers to deceptive or misleading content that:

Undermines the existence or impacts of climate change, the unequivocal human influence on climate change, and the need for corresponding urgent action according to the IPCC scientific consensus and in line with the goals of the Paris Climate Agreement;

Misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science, climate-focused institutions, experts, and solutions; or

Falsely publicises efforts as supportive of climate goals that in fact contribute to climate warming or contravene the scientific consensus on mitigation or adaptation.

Our Policy Asks

Governments should require that social media, advertising technology, broadcast and publishing companies:

Produce and publicize a transparent company plan

Produce and publicize a transparent company plan to stop the spread of climate disinformation, greenwashing, hate speech, and content that jeopardizes public health and security on their platforms that includes:

  • Community content standards,
  • An enforcement mechanism for violation of the standards,
  • A greater allocation of resources to monitor content in all languages and local dialects,
  • An explanation of any fact-checking processes, and,
  • A robust public input mechanism for content flagging.
Release assessments publicly

Release publicly available assessments of how product or design changes affect the spread of climate disinformation and hate speech before they are implemented.

Allow academics access to non-personal data

Allow public interest researchers and academics to access non-personal data related to content, including user generated content, promoted content and paid advertising.

Adopt the definition of climate disinformation

Adopt a universal definition of climate disinformation and misinformation

Prevent the monetisation of disinformation

Prevent the monetisation of climate disinformation aligned with the definition through advertisements and search, including “greenwashing.”

Report annually on the prevalence disinformation

Report annually on the prevalence of foreign interference and coordinated climate disinformation influence operations, as well as fossil fuel industry-sponsored disinformation efforts on their services.

Engage in public communications to educate users

Engage in public communications to educate users on detecting and limiting the spread of disinformation