About Climate Action Against Disinformation
CAAD is a global coalition of over 120 climate and anti-hate and disinformation organisations united to build demand for decisive, unified action against widespread climate misinformation and disinformation.
What we do
CAAD is dedicated to combatting climate mis/disinformation through research and accountability initiatives that inform a meaningful global dialogue on effective climate solutions to the petrostates' and polluters' disinformation campaigns sabotaging climate action.
We are steadfast in our commitment to breaking down one of the most significant obstacles to tackling climate change: the industry and state-backed spread of deceptive and false narratives that undermine constructive discussions about our environment, and erode democracies in favor of fossil fueled authoritarianism.
CAAD spearheads efforts in policy development, communication strategies, and research to hold Big Tech responsible for their part in facilitating the circulation of climate misinformation on their platforms.
Moreover, CAAD actively collaborates with decision-makers at both national and international levels to foster political awareness of this critical issue and to reinforce accountability measures.
From exposing platforms' failure to curb misinformation to establishing COP Intelligence Units to monitor the most harmful false narratives circulated during the annual global climate conference, CAAD tirelessly advocates for accountability.
Our goal is to foster a transparent and honest dialogue on environmental matters, ultimately paving the way for substantial and impactful climate solutions.
Disinformation distorts climate realities, weakens policy support, and threatens urgent action for a liveable future
Climate change misinformation and disinformation are used by polluters and petrostates to sabotage climate action and erode support for meeting the goals of the Paris Agreement.
Disinformation is used to normalize denial, and inflate the perceived popularity of political inaction, when in reality the vast majority of the global public, 89%, demands more climate action from their leaders.
History
CAAD began in the summer of 2021, when 20 leading climate and anti-disinformation organisations came together to mitigate information attacks against the COP26 summit.
These efforts led to the creation of a universal definition of climate mis/disinformation, and initiated a long-term process for decision makers to acknowledge the threat which has led to the creation of the Global Initiative for Information Integrity on Climate Change, and at COP31, a Declaration on Information Integrity on Climate Change, signed by 21 nations.
Having secured meaningful climate disinformation policies at platforms like TikTok and Pinterest, and repeatedly demonstrated the extent of the problem at platforms like YouTube and X/Twitter, by 2025, the original 20 CAADies had grown to over an impressive 120, working on solutions around the world.
Coalition Members
