Who we are

First Phase:
COP26 Task Force

The COP26 Task Force started on the 27th May when 20+ climate and anti-disinformation organisations across Europe and the US gathered to discuss the potential disinformation threats regarding COP26 and the climate diplomacy processes.

One of the early issues identified was the lack of an accepted definition for climate mis/disinformation. Together with the support of renowned academics, a universal definition was created to clarify the problems and the mis/disinformation threats.

One of the key focuses for the taskforce was the policies of the tech platforms. Partner organisations such as the Conscious Advertising Network [CAN] played an important role in the first climate misinformation policy adopted by a platform when, in October 2021, Google announced it would “prohibit ads for, and monetization of, content that contradicts well-established scientific consensus around the existence and causes of climate change.”

During COP26, 15 organisations across Europe, Australia, Africa and North America monitored potential climate disinformation threads and generated reports to inform journalists, and decision-makers such as the COP26 presidency and civil society.

More than 250 high-level actors united behind the universal definition in COP26, behind an open letter to the CEOs of tech platforms, the COP26 Presidency & UNFCCC.

Task force members such as Centre for Countering Digital Hate [CCDH], Stop Funding Heat [SFH], CAN, Influence Map and the Institute for Strategic Dialogue [ISD] shared reports and studies to increase awareness about the understanding of the concept, scale and direction of climate-related opposition activities and the threat that climate disinformation poses to derail efforts against climate change.

Since COP26, a coalition of organisations across Europe, Australia, Africa, and North America have continued working together to minimise climate mis/disinformation in public life and prevent its attempts to jeopardise the effective implementation of climate policies at both the national and international level.

Civil society organisations such as CAN, CCDH, ISD, SFH, Climate Disinformation Coalition, Climate Nexus, Friends of Earth US, etc. meet regularly to share information and work together to make sure that the decision-makers at national and international levels recognise the climate disinformation threat and, together with media companies and platforms take action against it.

In February 2022, the European Union became the first ever policymaking body to officially acknowledge the urgency of defining and tackling climate misinformation. Lawmakers at the EU Parliament overwhelmingly backed a report on Foreign Interference in all Democratic Processes in the EU, which urges MEPs to “urgently address climate mis- and disinformation” and to implement a “global code of conduct”

In April 2022, Pinterest announced a robust policy to reduce climate change disinformation in content and  ads including clearly defined guidelines against false or misleading climate change information and a broad definition of climate misinformation based on the Coalition’s asks in our COP26 Open Letter. This action was referenced by former President of the United States, Barack Obama, within the reading list for his keynote address on disinformation and challenges to democracy in the digital realm.

In April 2022, Twitter announced a new policy to demonetise climate denial in their advertising stating “We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis.”

While these actions show that it is both technically and financially possible to take strong action to reduce climate disinformation, it is not a long term sustainable approach. It is increasingly clear that we require a universal definition for climate misinformation to allow for international co-operation in tackling it.

The April 2022 report from the Intergovernmental Panel on Climate Change (IPCC) provided a stark warning for the consequences of failing to act, while describing the “growth in misinformation” as an attempt “to maintain the status quo by actors in positions of power”.

Therefore, we remain committed to the asks from our open letter.

Second Phase:
Climate Action Against Disinformation [CAAD]