Climate disinformation can delay policy, muddy public debate and make it harder to build support for the action needed to cut emissions.
Denying climate science is only one part of the problem. Misleading claims about the cost of climate action, attacks on renewable energy and arguments that effective policies are unfair or unworkable can all help to delay action.
NewClimate Institute’s new primer, New guidance for EU policymakers on countering climate disinformation, sets out practical steps EU and Member State policymakers can take to understand, anticipate and respond to these narratives.
The primer examines how climate disinformation can be addressed across the policy cycle, from regulation and transparency to monitoring, preparedness and strategic communication.
NewClimate Institute developed the guidance with contributions from Climate Action Against Disinformation, ACT Climate Labs, the Conscious Advertising Network, Tactical Tech and QuotaClimat.